Friday, February 20, 2009

PFI the Experience Design Professionals for Meetings & Events

As read in this year’s EventView 2008: North America report reflects the
macroeconomic trends making headlines in the North American market.
Experience marketing is taking hold as an advanced discipline within event marketing. And if marketers get additional budget to put toward marketing, they are putting those resources toward event marketing rather than print advertising. 54% of respondents say they will transition from event marketing to experience marketing in the next 12 months.

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