The Planning Factory Team works in a circular fashion. No one person is dedicated to a job, nor is one job designed solely by one individual. We're a team in every sense of the word and bring a multitude of experience and ideas to each event design.
With that said, one of my favorite things to do with my associates is BRAINSTORM!
Once an event is "on the books," we sit together as a team and throw out ideas from venues to colors, cuisine to music, location to signature environment designs. All, however, stem from the goals and objectives of the event. Nothing can be designed/created until we know the purpose of the event! Remember that!
After a hearty brainstorming session, only then can we get to work on a custom Event Description.