Starting today, Sephora is expanding its digital presence with iPads in stores, Pinterest "Pin it" buttons on its website, and expanded Instagram / Facebook / Tumblr / Twitter presence.
What are your thoughts on their digital expansion? Are they at the forefront of a new tech push, or is this something that they should have done a long time ago?
Are there any corporations / websites that you think are doing a great job of expanding the digital tech / social media movement?
Planning Factory International